Rethinking Valuable Gems: Why "Semi-Precious" Isn't Fair?
The
gemstone business in the past was dominated by the "big three," ruby,
emerald, and sapphire. These gemstones have always been the most popular and
the market for these stones is different than the market for other gemstones in
many ways.
When
other gemstone varieties began to be popular in jewelry, the jewelry industry
got tired of calling them "colored gemstones other than ruby, emerald and
sapphire." People needed a term to distinguish these other gems from the
big three, since all of them can be called colored gemstones. Unfortunately,
the term they made up was "semi-precious" since the big three were
often called precious stones, probably from the French "pierres
precieuse." Unfortunately, the French terminology was not followed for the
other stones or they would be known as "fine gemstones," which is
much better than that semi word.
The
problem with semi-precious, and the reason why the jewelry industry has banned
its use, is that it is quite misleading. Rubies, emeralds, and sapphires can
sell for less than $100 per carat and a fine Paraiba tourmaline, for example,
can sell for $20,000 per carat. That seems pretty precious, doesn't it?
Despite
the fact that everyone in the jewelry industry now agrees that the term
semi-precious is not fair, they still need a name to call those gemstone
varieties other than ruby, emerald and sapphire. Semi-precious has a way of
creeping back into the vocabulary.
We should appreciate all gems for their
uniqueness and beauty, no matter how famous they are. Let's give them the
credit they deserve and ditch the outdated labels. But we can't give up the fight! Give these
fine, less well-known gem varieties their due and let us stop calling them
semi-precious.
Sandeep Kumar N